As people touch, hold, and even smell paper, they respond in a profoundly personal way.
While digital communication is booming, this has only enhanced the unique voice that print brings for any business. Millennials and Gen Z are very difficult crowds to reach digitally, with 63 percent using AdBlocker and 82 percent ignoring online banner ads. This trend toward tactile is stirring potential for many exciting creative opportunities.
Today, we’ll highlight four print marketing trends from 2018 to inspire you in the year to come.