Know What Works! |
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Determining what parts of your marketing budget are working takes experience. Understanding how to use this information is the key to success.
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If you can't measure it, you can't manage it, and if you can’t manage you will never improve. We create every promotion so that it can be measured using pre-determined codes appended to the database and indicators on the reply vehicle. After the first action is taken by the customer, results analysis will determine the ROI and what future actions to take.
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Realizing the lifetime value of your customers and properly motivating them to visit your business is what marketing is all about! Compared to attracting a new first time customer, up-selling and cross selling additional products to an existing customer is usually much easier and more profitable. Statistics indicate that your profits can be increased by 25% to 125% just by retaining 5% more of their existing customer base.
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Loyalty is the special bond between a business and their customers – that results in more customer visits, more spending, and more customer referrals - because you consistently and effectively communicate the correct messaging of appreciation. Well constructed programs that center on customer preferences impact and impress customers resulting in more business.
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Let our team help bring your project,
and your next thousand projects, to life. |
