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Social media marketing (SMM) is a type of marketing that uses social media apps as a marketing tool.
These social media platforms enable brands to connect with their audience to:
Produce relevant content that users will share with their own networks helps brands increase their exposure. It also extends their reach toward fans, potential customers and even potential employees when used as a recruitment tool.
Reach a wider audience. There are more than 3.6 billion users across all social media channels. A single post share can exponentially increase brand exposure.
Improve customer satisfaction. Organizations don't just market to customers on social media, they also engage with them. This can improve customer service and create one-to-one relationships.
Cost-effective tool. The cost of managing a social media program can be low. Once the knowledge, team and program strategy are in place, it's easy to use with very little overhead.
Increase website traffic. Drive traffic back to your website. Promoting blog content, landing page offers and more can entice users to click through and engage further with a brand.
Gain better insights. Using the analytics and reporting features from each social media platform gives insight into who page followers are, what content they are interested in and how they like to engage with a brand.
These social media platforms enable brands to connect with their audience to:
- build your brand
- increase sales
- drive traffic to your website
- build a community of followers to share and engage with your content
Produce relevant content that users will share with their own networks helps brands increase their exposure. It also extends their reach toward fans, potential customers and even potential employees when used as a recruitment tool.
Reach a wider audience. There are more than 3.6 billion users across all social media channels. A single post share can exponentially increase brand exposure.
Improve customer satisfaction. Organizations don't just market to customers on social media, they also engage with them. This can improve customer service and create one-to-one relationships.
Cost-effective tool. The cost of managing a social media program can be low. Once the knowledge, team and program strategy are in place, it's easy to use with very little overhead.
Increase website traffic. Drive traffic back to your website. Promoting blog content, landing page offers and more can entice users to click through and engage further with a brand.
Gain better insights. Using the analytics and reporting features from each social media platform gives insight into who page followers are, what content they are interested in and how they like to engage with a brand.
