Do we have to run every channel?

No. The plan is built around the objective, not the menu. Some campaigns need email and a landing page; some need SMS timed against a mailing; some need all five. Channels earn their place by what they add, and the ones that do not add anything stay out of the plan.

Can a campaign run without direct mail?

Yes. Email, SMS, social, and landing pages run on their own when the audience and objective call for it. When a mailing is part of the plan, its in-home window becomes the anchor the digital touchpoints are timed against — that coordination is part of this service.

Do you need our customer list, or can you build an audience?

Either. A campaign can run on your house list, an audience built for the objective, or both. List management and data hygiene ship with every campaign, so whatever the audience is built from arrives cleaned, deduplicated, and organized before anything is designed.

Who writes and designs the creative?

MBI's in-house team. Professional copywriting sets one promise and one response path; creative design fits them to each channel the campaign runs in. Existing brand standards, templates, or supplied artwork can be worked from — the message still reads as one campaign everywhere it appears.

How does SMS and MMS consent work?

Messages go only to people who have opted in, and every message carries a way out. Each channel follows its own consent rules — what is permitted for email is not what is permitted for texting — and the audience data is suppression-checked before a send. A message that is not wanted does not help the campaign.

What is a personalized QR code?

A QR code — printed or on screen — that carries a web address unique to one recipient. When that person scans it, the campaign knows the response came from them, which is how a printed piece, an email, or a text becomes individually measurable. It is the piece of the campaign that turns response into data.

How is response measured across channels?

Every channel points at the same response path — the landing page, the form, the call, the code — so response is counted the same way wherever it comes from. Campaign URLs, form submissions, and personalized QR codes carry the attribution. No method provides perfect attribution, and the reporting does not pretend otherwise.

What does A/B testing look like in practice?

One controlled change at a time — a promise, a subject line, an offer — run against the original so the difference can be read. The stronger version feeds back into the campaign. Changing several things at once is not a test; it is a redesign, and it cannot tell you why the result moved.

What does the reporting include?

What ran, who it reached, and what came back — walked through with your MBI specialist, not dropped in an inbox. The reading matters more than the numbers alone: results are read back into the audience, the offer, and the channel mix, so the next campaign starts ahead of where this one did.

How fast can a campaign launch?

The schedule is built backward from the date the campaign needs to be live. Single-channel work moves quickly; a coordinated campaign needs enough lead time for the audience, the creative, and the channel schedule to be built properly. Name the date in the brief and the plan is built to meet it.

Do you guarantee campaign results?

No. Campaign performance depends on the audience, the message, the offer, the timing, and the market — no provider controls all of it. What MBI does control — the plan, the production, the coordination, and honest measurement — is handled by one team, in-house, and answered for by one specialist.

Digital campaigns, run in-house

Digital Advertising
& Web Services

A digital campaign carries one offer across Meta ads, social, SMS, and a landing page built to take the response — every touch points at the same place, so response can be counted wherever it comes from. MBI plans, produces, and runs the whole campaign, with a single point of contact from the first strategy call to the final report.

Not sure where to start? Start a campaign brief

Overview

Direct mail gets attention.
Digital drives action.

MBI Direct Mail + Digital brings every part of your campaign together — from personalized direct mail and QR codes to high-converting landing pages, SMS/MMS, social media, and Meta ads. We create, launch, manage, and measure campaigns built to turn interest into real results.

Bridges QR Codes
Converts Landing Pages
Follows up SMS / MMS
Surrounds Social + Meta Ads

One campaign, end to end.

Ownership

You own what
we build.

MBI plans, builds and runs the whole campaign — and sets it up so that what it builds stays with you: in your name, in your hands, or reported straight back to you.

Built by MBI Kept by you

The ad account

Yours, not ours.

The account MBI advertises from is your account. The audiences, results and history it builds up sit under your name — and stay there when the campaign ends.
The landing page

Yours to take — or leave with us.

MBI builds it, and you decide where it lives: shipped and handed over whole, or left running on MBI's hosting. Same page either way.

Handed overorHosted by MBI
Personalized QR codes

Minted and tracked in-house.

Every code is generated and tracked on MBI's own systems. There is no third-party QR platform sitting between you and your own response data.

Want a campaign set up this way? Start a campaign brief

Services

What MBI runs.

Eleven services in two halves — eight that run a campaign, three that keep its website running. Each is named by what it produces, and ends where it stops

Included in every campaign, not elected: audience segmentation, list management and data hygiene; design, copywriting and content, or work from artwork and standards you supply. Campaign strategy is its own service, scoped to the engagement.

A · Runs the campaign B · Keeps it running

Made in-house. One offer from mailbox to Facebook and Instagram; sample creative, not results.

What runs a campaign

Elected per campaign.

Meta advertising

Made in-house. One offer from mailbox to Facebook and Instagram; sample creative, not results.

Facebook and Instagram: strategy, creative, publishing, management, optimization, reporting.

Meta platforms only — no TikTok, LinkedIn, YouTube or X.
Social media management

Weekly posts, a content scheduler, competitor analysis, monthly analytics reporting, Meta pixel tracking.

No replies to comments or messages — publish, create and report, not community management.
SMS & MMS

Messaging on Twilio's carrier infrastructure; MBI runs 10DLC registration and the opt-in and opt-out mechanics, on consent the client collects and owns.

Opted-in recipients only; every send carries a way out and is suppression-checked first.
Personalized QR codes

A web address unique to one recipient, minted and tracked on MBI's own systems.

Built in-house; no third-party QR platform in the chain.
Landing pages & one-page websites

Registration, donation, inquiry and campaign pages; single-page sites.

Handed over on delivery, or hosted by MBI — your choice.
A/B testing

One controlled change at a time, run against the original.

Any channel, not ads alone; one variable per test.
Performance tracking & analytics

Meta pixel tracking, lead-form tracking, performance reports.

Clicks, scans, messages and form completions, counted the same way on every channel.
Reporting & optimization

Results walked through with your MBI specialist, shaped to how you read them.

No fixed report product — the walkthrough is the deliverable; changes go into the next run.

What keeps it running

The site behind the campaign.

Managed website hosting

CDN, SSL, malware scanning and SSD storage, included.

Keeps the site up and secure; changes are maintenance, below.
Website maintenance

Monthly revisions, backups, broken-link monitoring and repair, performance reports, lead-form tracking, search visibility reporting.

Reports where the site appears — no promise to move it up.
Domains & migration

Domain registration and renewal, privacy and protection, website migration, business email.

Mailboxes at your domain — part of running a site, not a campaign channel.

These are the channels MBI runs: Meta platforms, SMS and MMS, personalized QR codes, and the pages they point at.

Not sure which of these you need? Talk through your campaign plan

FAQs

Digital questions, answered.

Channels, consent, measurement, and what it takes to start.

What the campaign should accomplish, who you are trying to reach, any list or audience you already have, which channels you have used before, and the date it needs to be live. It is fine if several of those are still open — working the specification out is part of the campaign.

Get Started

Tell us what it has to achieve.

Tell us what you want people to do — register, donate, visit, respond, or learn more. We’ll help identify the right mix of digital services to support the campaign, and your answers go to a real digital specialist for review.

Who we reply to Phone & company optional

First name Last name Work email Phone Company

What you need Optional, in your own words

What are you hoping to accomplish?

Which capability?

How did you hear about us?

Tell us more

Your answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.

Not started

Prefer to talk? 800-359-4780

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Digital Advertising& Web Services

Direct mail gets attention.Digital drives action.

You own whatwe build.

What MBI runs.

Meta advertising

Social media management

SMS & MMS

Personalized QR codes

Landing pages & one-page websites

A/B testing

Performance tracking & analytics

Reporting & optimization

Managed website hosting

Website maintenance

Domains & migration

Digital questions, answered.

Tell us what it has to achieve.

Message received.

Digital Advertising
& Web Services

Direct mail gets attention.
Digital drives action.

You own what
we build.