Home Services / Exterior & Property Maintenance
Roofing Marketing
Roofing marketing from MBI is the planning, printing and mailing of targeted neighborhood, storm-season and roof-age campaigns, with the before-and-after Facebook and Instagram creative running beside them.
Not sure where to start? Talk with our teamThe campaigns
What does roofing marketing from MBI actually run?
The short answer
Roofing marketing from MBI runs three campaigns: a targeted neighborhood and expansion mailing, a storm-season or seasonal roofing offer, and a Facebook and Instagram campaign built on before-and-after work or material-explainer content. MBI plans, produces and delivers all three from a single team, with data, print and delivery in-house since 1989.
The three documented concepts. The three documented roofing campaign concepts are a targeted neighborhood/expansion direct-mail campaign, a storm-season or seasonal roofing-offer mailer, and a Facebook/Instagram campaign with before/after work or material-explainer content.
Who they are built for. The buyers named for this vertical are regional roofers and multi-state platforms with storm-response capacity, insurance-claim experience, and a reliable inspection-to-install process.
direct mail marketing services digital advertising services printing services
Three triggers
Direct mail
Which neighborhoods does a roofing mailer go to?
The short answer
A roofing mailer goes to a targeted neighborhood, one of the uses roofing direct mail covers, with seasonal and storm offers, customer education, brand awareness and retention. Each address in a mailing at commercial First-Class Mail presorted or automation prices, or USPS Marketing Mail prices, must be updated within 95 days before the mailing date; alternative address formats are excepted.
What the mail is used for. Roofing direct mail is documented for targeted neighborhoods, seasonal/storm offers, customer education, brand awareness, and retention.
USPS Domestic Mail Manual 602.5.1 provides that each address, except for mail bearing an alternative address format, in a mailing at commercial First-Class Mail presorted or automation prices or USPS Marketing Mail prices is subject to the Move Update standard, and that each address and associated addressee used on the mailpieces in a mailing must be updated within 95 days before the mailing date by one of the USPS-approved methods, among them Address Change Service (ACS) and NCOALink.
USPS Domestic Mail Manual 602.5
direct mail marketing services targeted direct mail direct mail mailing lists
Postcard · Direct Mail
What the mail is for
Roof age
Where does roof replacement lead generation begin?
The short answer
A roof-age program suits a mature neighborhood — roof-age and preventive-replacement programs are run in mature neighborhoods. The targeted neighborhood and expansion mailer is a separate campaign concept rather than the same piece, and MBI plans, produces and delivers either one from a single team, with data, print and delivery in-house since 1989.
Where the programme suits. Roof-age and preventive-replacement programs are run in mature neighborhoods.
One team. MBI plans, produces and delivers direct mail, print and digital campaigns from a single team in DeLand, Florida, with data, print and delivery in-house since 1989.
Two campaigns
Postcard · Direct Mail
Storm response
What does storm damage roofing marketing put in the mail?
The short answer
A storm-response roofing campaign is triggered by weather, and the mail emphasizes inspection documentation and next steps. A storm-season or seasonal roofing-offer mailer is a campaign concept of its own. Promises of insurance approval and free-roof language stay off both, and claims messaging requires legal and insurance review.
Triggered by the weather. Weather and storm inspection campaigns are triggered, and they emphasize documented inspections and next steps.
A campaign of its own. A storm-season or seasonal roofing-offer mailer is one of the three documented campaign concepts.
Promises of insurance approval and 'free roof' language are avoided on a roofing campaign, and legal/insurance review is required for claims messaging.
The roofing brief’s execution limits, §9
direct mail marketing services targeted direct mail direct mail and digital marketing
Triggered by the weather
Postcard · Direct Mail
Checklist · Printing
Organizer · Printing
Printing
Where do roofing postcards sit among the printed pieces?
The short answer
Letters, postcards, flyers and coupons are the usable formats for a roofing campaign. A postcard claimed at commercial card prices must be no more than 6 inches high, no more than 9 inches long and no thicker than 0.016 inch, and one more than 4-1/4 inches high or 6 inches long at least 0.009 inch thick.
The formats. The sources list letters, postcards, flyers, and coupons as usable formats for roofing direct mail.
USPS Domestic Mail Manual 201.1.2.1 requires each card claimed at a card price to be not less than 3-1/2 inches high, 5 inches long and 0.007 inch thick, with cards more than 4-1/4 inches high or 6 inches long a minimum of 0.009 inch thick; not more than 4-1/4 inches high, 6 inches long or 0.016 inch thick for each stamped card or each half of a double-stamped card or double postcard, and not more than 6 inches high, 9 inches long or 0.016 inch thick for each postcard; rectangular, with four square corners and parallel opposite sides; and within an aspect ratio (length divided by height) of 1.3 to 2.5 inclusive.
USPS Domestic Mail Manual 201
In house. MBI runs commercial and variable-data printing in house.
Around a visible project. Neighbor-radius momentum around visible projects is captured through inspection events, referral outreach, and before/after proof.
printing services postcard mailing services direct mail cost
Guide · Printing
Door hanger · Printing
Facebook and Instagram
How do before-and-after photos work in roofing Facebook ads?
The short answer
Roofing paid-social creative can use before-and-after photos, team-at-work video, or explainer content about roofing materials, with a booking call to action. Around a visible project, neighbor-radius momentum is captured through inspection events, referral outreach and before-and-after proof. Meta's advertising standards say ads must not promote products, services, schemes or offers using identified deceptive or misleading practices.
What the creative can carry. Roofing paid-social creative can use before/after photos, team-at-work video, or explainer content about roofing materials, with a booking CTA.
Meta's Advertising Standards prohibit ads promoting products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information, and make it the advertiser's responsibility to understand and comply with Meta's policies, its Terms of Service and any other applicable terms and guidelines, in addition to all local laws, regulations and, where applicable, self-regulatory advertising codes.
Meta, Advertising Standards
digital advertising services direct mail and digital marketing
Meta ad · Facebook
Reel · Instagram
Landing page · Web
Questions
Questions a roofing company asks before it mails
Searched for roofing marketing agency, marketing for roofing companies or roofer marketing? Same work, same answers.
What does roofing direct mail from MBI cover?
Roofing direct mail is used for targeted neighborhoods, seasonal and storm offers, customer education, brand awareness and retention. MBI plans, produces and delivers it from a single team, with data, print and delivery in-house since 1989.
What can MBI print for a roofing campaign?
Letters, postcards, flyers and coupons are the usable formats. Commercial and variable-data printing is in-house, so the piece that carries a roofing offer is printed and mailed by one team rather than handed between a printer and a mail house.
Can you mail a neighborhood after a storm?
Yes. Weather and storm inspection campaigns are triggered, and they emphasize inspection documentation and next steps. A storm-season or seasonal roofing-offer mailer is a campaign concept of its own. What either piece carries is the inspection and the step after it, never a promise about an insurance claim.
How do I know when to run a roof-age program?
When the neighborhood is a mature one — roof-age and preventive-replacement programs are run in mature neighborhoods. The targeted neighborhood and expansion mailer is a separate campaign concept rather than the same piece. MBI plans, produces and delivers either one from a single team, with data, print and delivery in-house since 1989.
Do you write insurance-claim messaging?
Not as a promise. Promises of insurance approval and free-roof language are avoided, and claims messaging requires legal and insurance review. What a roofing piece can carry is the inspection documentation and the next step; the outcome of a claim stays off it.
How do you educate a homeowner about insurance documentation?
With a homeowner insurance-documentation education flow rather than a claims-promise campaign. MBI prints and mails that flow, with commercial and variable-data printing in-house. Promises of insurance approval and free-roof language stay off it, and claims messaging requires legal and insurance review.
Which roofing companies does MBI plan campaigns for?
Regional roofers and multi-state platforms with storm-response capacity, insurance-claim experience, and a reliable inspection-to-install process. For them the mail runs the targeted neighborhood and expansion campaign and the storm-season or seasonal roofing offer, while roof-age and preventive-replacement programs run in mature neighborhoods and the Facebook and Instagram creative carries a booking call to action.
What decides what a roofing mailing costs?
Every quote resolves to two costs: producing the piece and mailing it. Seven decisions move those two numbers, among them the format — a letter, postcard, flyer or coupon — the quantity and the postal path. All seven are set out on /capabilities/direct-mail/direct-mail-cost.
Get started
Start a roofing campaign.
Say which of the three campaigns it is, and the neighborhoods it has to reach. It goes to a real member of the MBI team, not a queue.