Home Services / Essential Home Systems
Appliance repair marketing that starts at the address you just finished.
Appliance repair marketing from MBI is the planning, printing and mailing of post-job radius postcards and seasonal maintenance offers - a refrigerator tune-up or a dryer-vent cleaning, for example - with the Facebook and Instagram campaigns for maintenance plans, scheduled service and customer-list retargeting running beside the mail.
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What does appliance repair marketing from MBI actually run?
The short answer
Appliance repair marketing from MBI runs two mailings with a paid-social campaign beside them: post-job radius postcards around completed repairs, ZIP-code seasonal maintenance offers, and Facebook and Instagram campaigns for maintenance plans, scheduled service, seasonal offers and customer-list retargeting. One team plans the campaign, prints the cards and delivers them.
The documented mail. Evidence supports ZIP-code seasonal offers and post-job-radius postcards for appliance and equipment repair; these are better suited to scheduled maintenance than emergency repair.
One team. MBI is one company that plans, produces, and delivers … from a single team in DeLand, Florida; data, print, and delivery have been in-house since 1989.
direct mail marketing services postcard mailing services targeted direct mail
Postcard · Direct Mail
The post-job radius
What happens on the street after a repair is finished?
The short answer
The addresses around a completed appliance repair receive a postcard. That is the post-job radius campaign: once the job is finished, the street nearest it is mailed a maintenance offer rather than an emergency pitch, because a postcard suits work a household can schedule. MBI sets the radius, prints the card and mails it.
The documented campaign. The post-job radius postcard campaign is built around completed appliance repairs.
USPS Domestic Mail Manual 602.5 provides that each address in a mailing at commercial First-Class Mail presorted or automation prices or USPS Marketing Mail prices is subject to the Move Update standard, except mail bearing an alternative address format, and that each address and associated addressee used on the mailpieces in a mailing must be updated within 95 days before the mailing date with one of the USPS-approved methods, among them Address Change Service and NCOALink.
USPS Domestic Mail Manual 602.5
The street
The 95-day window
The seasonal offer
What seasonal offer belongs on an appliance postcard?
The short answer
A seasonal appliance-maintenance offer - a refrigerator tune-up or a dryer-vent cleaning, for example. The card leads with that offer and goes to the ZIP codes an appliance repair company serves. MBI writes and designs it, prints it and mails it, and the same offer can run in the feed beside the mail.
Named by example. The seasonal appliance-maintenance postcard offer is named by example only - a refrigerator tune-up or a dryer-vent cleaning.
Checklist · Printing
Magnet · Printing
Facebook and Instagram
Where do appliance repair Facebook ads fit beside the mail?
The short answer
Facebook and Instagram carry maintenance-plan, scheduled-service, seasonal-offer and customer-list retargeting campaigns for an appliance repair company, and awareness or retargeting for scheduled maintenance and seasonal repair work. One caution belongs with them: paid social is less suited to emergency-repair intent, so the mail and the ads both aim at planned work.
The documented campaigns. Facebook and Instagram are used for maintenance-plan, scheduled-service, seasonal-offer and customer-list retargeting campaigns; the sources caution the channel is less suited to emergency-repair intent.
The campaign concept. The Meta campaign for this vertical is an awareness/retargeting campaign for scheduled maintenance or seasonal repair work.
digital advertising services direct mail and digital marketing
Meta ad · Facebook
Reel · Instagram
Maintenance plans
Where does appliance maintenance plan marketing run?
The short answer
A maintenance plan is promoted on Facebook and Instagram, in the same campaign set as scheduled service, seasonal offers and customer-list retargeting. The audience can be built from an appliance repair company's own customer list, so past customers see the plan again. MBI plans the audience and runs the campaign.
The same campaign set. Facebook and Instagram are used for maintenance-plan, scheduled-service, seasonal-offer and customer-list retargeting campaigns; the sources caution the channel is less suited to emergency-repair intent.
digital advertising services direct mail and digital marketing home services marketing
Meta carousel
Kit · Printing
Guide · Printing
Printing
Which appliance repair postcards does a campaign print and mail?
The short answer
Postcards, and only postcards: the post-job radius card around a finished repair, and the ZIP-code seasonal maintenance offer. MBI prints them in house, commercial and variable-data printing, with data, print and delivery in house since 1989, so one team answers for the card, the list and the mail date.
The format. Appliance and equipment repair campaigns are printed as postcards.
USPS Domestic Mail Manual 201.1.2.1 sets card-price physical standards at not less than 3-1/2 inches high, 5 inches long and 0.007 inch thick, within an aspect ratio (length divided by height) of 1.3 to 2.5, inclusive; cards more than 4-1/4 inches high or 6 inches long, or both, must be a minimum of 0.009 inch thick; the maximum is 4-1/4 inches high, 6 inches long or 0.016 inch thick for a stamped card or each half of a double card, and 6 inches high, 9 inches long or 0.016 inch thick for a postcard.
USPS Domestic Mail Manual 201
In house. MBI runs commercial and variable-data printing in house.
printing services direct mail cost postcard mailing services
Postcard · Direct Mail
Only postcards
Questions
Questions an appliance repair company asks before it mails
Searched for appliance repair advertising, appliance repair marketing agency or appliance repair company marketing? Same work, same answers.
What does MBI mail for an appliance repair company?
Two postcards: a ZIP-code seasonal maintenance offer, and a post-job radius card around a completed repair. Both are better suited to scheduled maintenance than to emergency repair. MBI plans the drop, prints the card and delivers it.
How does a postcard follow a completed repair?
As a post-job radius postcard campaign around completed appliance repairs. Once a repair on a street is finished, the addresses around that job receive a maintenance postcard. MBI sets the radius, designs and prints the card, and mails it.
Which seasonal promotion should an appliance repair postcard lead with?
A seasonal appliance-maintenance offer - a refrigerator tune-up or a dryer-vent cleaning, for example. MBI writes and designs the card, prints it, and mails it to the ZIP codes you serve.
What does MBI run on Facebook and Instagram for an appliance repair company?
Awareness and retargeting campaigns for scheduled maintenance or seasonal repair work. MBI plans the audience, builds the creative and runs the campaign beside the mail, so the same seasonal offer is on the card in the mailbox and in the feed.
Which appliance jobs should paid social target?
Maintenance plans, scheduled service, seasonal offers and customer-list retargeting. Facebook and Instagram are less suited to emergency-repair intent, so paid social is aimed at the work a household can schedule in advance and the post-job mail holds the neighborhood.
How is a postcard campaign for an appliance repair company quoted?
An appliance repair postcard drop is quoted, not taken from a rate card. Every quote resolves to two costs, producing the card and mailing it, and seven decisions move those two numbers, among them quantity, format and finished size, paper, data and personalization, and postage and sortation. A repair company reads all seven at /capabilities/direct-mail/direct-mail-cost.
Does an appliance repair postcard have to be a particular size to mail at card prices?
USPS card standards decide it. An appliance postcard at commercial card prices must be no more than 6 inches high, no more than 9 inches long and no thicker than 0.016 inch, and no smaller than 3-1/2 by 5 inches. Over 4-1/4 inches high or 6 inches long, minimum thickness is 0.009 inch.
Get started
Start an appliance repair campaign.
Say which of the two mailings it is, or the feed campaign, and the ZIP codes the company serves. It goes to a real member of the MBI team, not a queue.