Audiology marketing that carries the free screening offer and the Better Hearing event invitation

The three campaigns. The three researched campaigns for this vertical are a targeted direct-mail offer for a free hearing screening, a time-bound hearing-aid offer or a Better Hearing event RSVP; a Facebook office-event campaign promoting product demonstrations, free hearing-aid cleanings and clinician meet-and-greets with RSVP capture; and a seasonal hearing-care awareness or hearing-aid promotion campaign such as a hearing-aid cleaning or checkup or holiday communication messaging.

One team. MBI is one company that plans, produces and delivers from a single team in DeLand, Florida; data, print and delivery have been in-house since 1989.

direct mail marketing services →digital advertising services →printing services →

The documented mail. Targeted ZIP-code mailers are documented for this vertical for free hearing screenings, time-bound hearing-aid savings and Better Hearing event invitations.

45 CFR 164.508(a)(3) provides that a covered entity must obtain an authorization for any use or disclosure of protected health information for marketing, except if the communication is in the form of a face-to-face communication made by a covered entity to an individual, or a promotional gift of nominal value provided by the covered entity; and that if the marketing involves financial remuneration to the covered entity from a third party, the authorization must state that such remuneration is involved.

HIPAA Privacy Rule, 45 CFR 164.508(a)(3)

USPS Domestic Mail Manual 602.5 provides that each address, except for mail bearing an alternative address format, in a mailing at commercial First-Class Mail presorted or automation prices or USPS Marketing Mail prices is subject to the Move Update standard, and that each address and associated addressee used on the mailpieces in a mailing must be updated within 95 days before the mailing date with one of the USPS-approved methods, which include Address Change Service and the National Change of Address Linkage System (NCOALink).

USPS Domestic Mail Manual 602.5

targeted direct mail →direct mail mailing lists →postcard mailing services →

The documented ads. Facebook ads are specifically recommended for this vertical to expand office-event reach and collect RSVP sign-ups, and seasonal hearing-care themes are documented for paid advertising.

Meta's advertising standards state that advertisers are responsible for understanding and complying with all applicable laws and regulations, and that ads must not promote products, services, schemes or offers using identified deceptive or misleading practices.

Meta Advertising Standards

digital advertising services →seminar marketing services →

Not a formal seminar. A formal seminar is not established as common for this vertical; the sources support informational office events such as product demonstrations, free hearing-aid cleanings and clinician meet-and-greets held before a hearing-aid decision.

seminar marketing services →seminar direct mail →

The formats. The print formats documented for this vertical are targeted direct-mail postcards and mailers, and printed hearing-aid product or offer materials with a clear appointment call to action.

USPS Domestic Mail Manual 201.1.2.1 sets a card claimed at card prices at not less than 3-1/2 inches high, 5 inches long and 0.007 inch thick; a stamped card or each half of a double card at not more than 4-1/4 inches high, 6 inches long or 0.016 inch thick; a postcard at not more than 6 inches high, 9 inches long or 0.016 inch thick; and requires a card that exceeds 4-1/4 inches high or 6 inches long to be at least 0.009 inch thick.

USPS Domestic Mail Manual 201.1.2.1

printing services →direct mail cost →

45 CFR 164.501 defines marketing as making a communication about a product or service that encourages recipients of the communication to purchase or use the product or service, and provides that marketing does not include a communication made for certain treatment and health care operations purposes — among them a communication for treatment of an individual and one describing a health-related product or service provided by the covered entity — except where the covered entity receives financial remuneration in exchange for making the communication.

HIPAA Privacy Rule, 45 CFR 164.501

postcard mailing services →digital advertising services →