Golf course marketing for green fees, tee times and events

The three campaigns. The three researched golf campaigns are a seasonal green-fee and group-booking offer campaign; a tournament, lesson-clinic, or themed-event registration campaign; and a tee-time, event, and promotion SMS campaign.

USPS Domestic Mail Manual 602.5 provides that each address, except for mail bearing an alternative address format, in a mailing at commercial First-Class Mail presorted or automation prices or USPS Marketing Mail prices is subject to the Move Update standard, and that each address and associated addressee used on the mailpieces in a mailing must be updated within 95 days before the mailing date with one of the USPS-approved methods, which include Address Change Service and the National Change of Address Linkage System (NCOALink).

USPS Domestic Mail Manual 602.5

direct mail marketing services →postcard mailing services →direct mail mailing lists →

What the sources name. Facebook and Instagram campaigns can promote tee-time offers, demo days, events, outings, and seasonal initiatives; local offer ads and event-response ads are documented examples.

Meta's advertising standards state that advertisers are responsible for understanding and complying with all applicable laws and regulations, and that failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and termination of your account; that ads must not promote products, services, schemes or offers using identified deceptive or misleading practices, including those meant to scam people out of money or personal information; and that Meta's ad review system relies primarily on automated tools to check ads and business assets against its policies.

Meta, Advertising Standards

FTC advertising guidance for small business states three basic rules - advertising must be truthful and non-deceptive; advertisers must have evidence to back up their claims; and advertisements cannot be unfair - and that an ad is deceptive if it contains a statement, or omits information, that is likely to mislead consumers acting reasonably under the circumstances and is material, that is, important to a consumer's decision to buy or use the product.

FTC, Advertising FAQ’s: A Guide for Small Business

digital advertising services →direct mail and digital marketing →

CTIA's Messaging Principles and Best Practices state that Message Senders should ensure that Consumers have the ability to opt-out of receiving Messages at any time, should support multiple mechanisms of opt-out including phone call, email, or text, and should acknowledge and honor all Consumer opt-out requests by sending one final opt-out confirmation message per campaign; and that Message Senders should not use opt-in lists that have been rented, sold, or shared to send messages and should create and vet their own opt-in lists.

CTIA Messaging Principles and Best Practices, May 2023, §§5.1.3–5.1.4

digital advertising services →

CTIA's Messaging Principles and Best Practices state that Message Senders should support opt-in mechanisms, and messages should be sent only after the Consumer has opted-in to receive them, and list entering a telephone number through a website, clicking a button on a mobile webpage, sending a message from the Consumer's mobile device that contains an advertising keyword, initiating the text message exchange, signing up at a point-of-sale or other Message Sender on-site location, and opting-in over the phone using interactive voice response technology among the mechanisms by which a Consumer might demonstrate opt-in consent; Message Senders should also document opt-in consent by retaining seven kinds of data where applicable, among them the timestamp of consent acquisition and the consent acquisition medium.

CTIA Messaging Principles and Best Practices, May 2023, §5.1.2

direct mail and digital marketing →

What the sources name. Instructional golf clinics and lesson clinics are a common education-led event format, rather than a traditional sit-down seminar.

seminar marketing services →seminar direct mail →

The print formats. The print formats behind this vertical are direct-mail postcards, tournament/clinic event invitations, and green-fee offer mailers.

In house. Printing at MBI is commercial and variable-data printing, in-house.

One team. MBI is one company that plans, produces, and delivers direct mail, print, digital campaigns, and seminar marketing from a single team in DeLand, Florida, and data, print, and delivery have been in-house since 1989.

USPS Domestic Mail Manual 201.1.2.1 requires each stamped card or postcard or each half of a double stamped card or postcard claimed at a commercial card price to be not less than 3-1/2 inches high, 5 inches long, and 0.007 inch thick, with cards more than 4-1/4 inches high or 6 inches long, or both, a minimum of 0.009 inch thick; no more than 4-1/4 inches high, no more than 6 inches long and no thicker than 0.016 inch for each stamped card or each half of a double-stamped card or double postcard; no more than 6 inches high, no more than 9 inches long and no thicker than 0.016 inch for each postcard; and within an aspect ratio (length divided by height) of 1.3 to 2.5, inclusive, with the exception that mailers may use an 11-inch by 8.5-inch sheet to create four identical-size postcards.

USPS Domestic Mail Manual 201.1.2.1

printing services →direct mail cost →local business marketing →