Carpet cleaning marketing that mails the offer and runs the Facebook campaign beside it

The two documented campaigns. The two documented campaign concepts for this trade are a carpet-cleaning direct-mail offer campaign, and a Facebook campaign coordinated with a direct-mail campaign.

One team. MBI is one company that plans, produces, and delivers direct mail, print and digital campaigns from a single team in DeLand, Florida; data, print, and delivery have been in-house since 1989.

direct mail marketing services →direct mail and digital marketing →digital advertising services →

The documented formats. Evidence supports carpet-cleaning direct-mail campaigns, including postcard, letter, self-mailer, and flyer formats for customer acquisition.

USPS Domestic Mail Manual 602.5 provides that each address, except for mail bearing an alternative address format, in a mailing at commercial First-Class Mail presorted or automation prices or USPS Marketing Mail prices is subject to the Move Update standard, and that each address and associated addressee used on the mailpieces in a mailing must be updated within 95 days before the mailing date with one of the USPS-approved methods, among them Address Change Service (ACS) and the National Change of Address Linkage System (NCOALink).

USPS Domestic Mail Manual 602.5

direct mail mailing lists →postcard mailing services →direct mail marketing services →

USPS Domestic Mail Manual 201.1.2.1 requires each stamped card or postcard, or each half of a double stamped card or postcard, claimed at a card price to be not less than 3-1/2 inches high, 5 inches long and 0.007 inch thick, with cards more than 4-1/4 inches high or 6 inches long, or both, a minimum of 0.009 inch thick; not more than 4-1/4 inches high, 6 inches long or 0.016 inch thick for each stamped card or each half of a double-stamped card or double postcard; not more than 6 inches high, 9 inches long or 0.016 inch thick for each postcard; rectangular, with four square corners and parallel opposite sides; and within an aspect ratio (length divided by height) of 1.3 to 2.5, inclusive.

USPS Domestic Mail Manual 201.1.2.1

In house. Printing at MBI is commercial printing produced in house, from a short run to a full production run.

postcard mailing services →direct mail cost →printing services →

The documented recommendation. A carpet-cleaning marketing source recommends Facebook advertising alongside direct mail and digital follow-up for people who respond to or visit from the mail campaign.

Meta's Advertising Standards prohibit ads promoting products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information, and state that advertisers are responsible for understanding and complying with all applicable laws and regulations.

Meta, Advertising Standards

digital advertising services →direct mail and digital marketing →home services marketing →

The formats. The print formats documented for this trade are postcards, direct-mail letters, self-mailers and flyers.

The FTC's advertising FAQ for small business states that under the law, “Advertising must be truthful and non-deceptive; Advertisers must have evidence to back up their claims; and Advertisements cannot be unfair,” and that an ad is deceptive if it contains a statement — or omits information — that is likely to mislead consumers acting reasonably under the circumstances and is “material”, that is, important to a consumer's decision to buy or use the product.

Federal Trade Commission, Advertising FAQ’s: A Guide for Small Business

printing services →direct mail cost →