Nutritionist marketing that teaches before it asks

The three campaigns. The three researched campaigns are a functional-medicine/wellness workshop or webinar campaign that teaches one health or nutrition topic and offers a follow-up discovery consultation; a nutritionist/dietitian Facebook consultation-lead campaign, then warm-audience nurture; and a health-and-nutrition retail CRM direct-mail reengagement campaign for prior purchasers.

One company. MBI is one company that plans, produces, and delivers direct mail, print, digital campaigns, and seminar marketing from a single team in DeLand, Florida, and data, print, and delivery have been in-house since 1989.

seminar marketing services →digital advertising services →direct mail marketing services →

The documented sessions. Educational workshops, webinars and local health talks that lead to discovery consultations are documented for functional-medicine and wellness practices, and are not established across the entire broad vertical.

USPS Domestic Mail Manual 602.5 provides that each address, except for mail bearing an alternative address format, in a mailing at commercial First-Class Mail presorted or automation prices or USPS Marketing Mail prices is subject to the Move Update standard, and that each address and associated addressee used on the mailpieces in a mailing must be updated within 95 days before the mailing date with one of the USPS-approved methods, which include Address Change Service and the National Change of Address Linkage System (NCOALink).

USPS Domestic Mail Manual 602.5

seminar campaign timeline →seminar marketing services →

The documented campaigns. For nutrition and wellness services, evidence supports Facebook consultation lead forms and education-led lead magnets or workshops; this is not established across every health-and-nutrition business model, and healthcare claims need conservative, reviewed messaging.

Meta's advertising standards state that advertisers are responsible for understanding and complying with all applicable laws and regulations, that ads must not promote products, services, schemes or offers using identified deceptive or misleading practices, including those meant to scam people out of money or personal information, and that when advertisers place an order each ad is reviewed against Meta's policies.

Meta advertising standards

direct mail and digital marketing →digital advertising services →

The documented mail. For health-and-nutrition retail, an evidence-backed use of direct mail is personalized CRM postcards for subscriber conversion and lapsed-customer reengagement.

45 CFR 164.508(a)(3)(i) provides that, notwithstanding any provision of this subpart other than the transition provisions in §164.532, a covered entity must obtain an authorization for any use or disclosure of protected health information for marketing, except if the communication is in the form of a face-to-face communication made by a covered entity to an individual, or a promotional gift of nominal value provided by the covered entity; 164.508(a)(3)(ii) adds that if the marketing involves financial remuneration, as defined in paragraph (3) of the definition of marketing at §164.501, to the covered entity from a third party, the authorization must state that such remuneration is involved.

HIPAA Privacy Rule, 45 CFR 164.508(a)(3)

personalized direct mail →direct mail marketing services →

The format. 4.25x6 personalized CRM postcards for product reengagement or subscription conversion.

In house. Printing at MBI is commercial and variable-data printing, in-house.

USPS Domestic Mail Manual 201.1.2.1 provides that each stamped card or postcard, or each half of a double stamped card or postcard, claimed at a card price must be not less than 3-1/2 inches high, 5 inches long and 0.007 inch thick, with cards more than 4-1/4 inches high or 6 inches long required to be a minimum of 0.009 inch thick; not more than 4-1/4 inches high, 6 inches long or 0.016 inch thick for each stamped card or each half of a double-stamped card or double postcard, and not more than 6 inches high, 9 inches long or 0.016 inch thick for each postcard; rectangular with four square corners and parallel opposite sides; and within an aspect ratio (length divided by height) of 1.3 to 2.5, inclusive; card-size pieces meeting these standards may have finished corners that do not exceed a radius of 0.125 inch (1/8 inch).

USPS Domestic Mail Manual 201.1.2.1

postcard mailing services →direct mail cost →printing services →