Home Services / Exterior & Property Maintenance
Landscaping marketing built on the landscape-lighting consultation
Landscaping marketing from MBI is Meta advertising with supporting SMS for landscape contractors — Facebook and Instagram ads that reach homeowners in the service area, a consultation form behind them, and a text alongside them that creates urgency for prospective customers.
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What does landscaping marketing from MBI cover?
The short answer
Landscaping marketing from MBI is paid social with supporting text messaging. Facebook and Instagram ads reach homeowners in the service area and drive consultation-form leads for landscape lighting, and SMS runs alongside those ads to create urgency for prospective customers. One team in DeLand, Florida plans, produces and delivers the campaign.
The researched campaign. The researched Meta campaign for this vertical is a landscape-lighting Meta lead-generation campaign.
The researched use of texting. The researched SMS use is a supporting urgency message inside the landscape-lighting lead campaign: SMS ran alongside paid social to create urgency for prospective customers, and the research does not establish a standalone vertical-wide SMS consultation campaign for this industry.
Meta carousel · Facebook
Reel · Instagram
Facebook and Instagram
How do landscaping Facebook ads find homeowners in the service area?
The short answer
Landscaping Facebook ads run on Facebook and Instagram and are aimed at homeowners in the service area — the ground the crew already covers rather than a wider region. The ads carry the landscape-lighting work, and the consultation form behind the ad is where the lead comes from.
The documented campaign. A documented landscape-lighting campaign used Facebook and Instagram ads to reach homeowners in the service area and drive consultation-form leads.
Meta's Advertising Standards state that advertisers are responsible for understanding and complying with all applicable laws and regulations, and that ads must not promote products, services, schemes or offers using identified deceptive or misleading practices, including those meant to scam people out of money or personal information.
Meta, Advertising Standards
Meta ad · Facebook
Lead generation
What is landscape lighting lead generation for a landscape contractor?
The short answer
The campaign is a landscape-lighting lead-generation campaign on Meta. Facebook and Instagram ads carry the lighting work to homeowners in the service area, a consultation form sits behind the ad, and the completed form is the lead. A text runs alongside the ads inside the same campaign rather than as a separate program.
The campaign on record. The researched Meta campaign for this vertical is a landscape-lighting Meta lead-generation campaign.
Where the lead comes from. A documented landscape-lighting campaign used Facebook and Instagram ads to reach homeowners in the service area and drive consultation-form leads.
Landing page · Web
Text messaging
Where does landscaping text message marketing fit in a lighting campaign?
The short answer
Alongside the ads. In a landscape-lighting campaign, SMS runs with paid social to create urgency for prospective customers — a supporting message inside a lead campaign rather than a channel with an audience of its own. MBI runs texting here as support for that paid-social lead flow, not as a separate program.
The researched use. The researched SMS use is a supporting urgency message inside the landscape-lighting lead campaign: SMS ran alongside paid social to create urgency for prospective customers, and the research does not establish a standalone vertical-wide SMS consultation campaign for this industry.
One team. MBI is one company that plans, produces, and delivers campaigns from a single team in DeLand, Florida, and has been in business since 1989.
Inside the campaign
One lead flow
Consent
What consent does a landscaping company need before it texts a homeowner?
The short answer
CTIA's Messaging Principles and Best Practices say message senders should support opt-in mechanisms and that messages should be sent only after the consumer has opted in. Entering a telephone number through a website is among the mechanisms listed, and senders should document consent, retaining, where applicable, the timestamp and the medium among that data.
CTIA's Messaging Principles and Best Practices state that message senders should support opt-in mechanisms and that messages should be sent only after the consumer has opted in to receive them, and list entering a telephone number through a website, clicking a button on a mobile webpage, sending a message from the consumer's mobile device containing an advertising keyword, initiating the text message exchange in which the message sender replies only with responsive information, signing up at a point-of-sale or other on-site location, and opting in over the phone using IVR among the mechanisms by which a consumer might demonstrate opt-in consent. Message senders should also document opt-in consent by retaining, where applicable, the timestamp of consent acquisition and the medium by which it was acquired, among other data.
CTIA Messaging Principles and Best Practices, §5.1.2
CTIA's Messaging Principles and Best Practices state that message senders should not use opt-in lists that have been rented, sold, or shared to send messages and should create and vet their own opt-in lists; that consumers should have the ability to opt out of receiving messages at any time and that senders should support multiple mechanisms of opt-out, including phone call, email, or text; and that senders should acknowledge and honor all opt-out requests by sending one final opt-out confirmation message per campaign.
CTIA Messaging Principles and Best Practices, §§5.1.3–5.1.4
SMS
SMS
The thread
Questions
Questions a landscape contractor asks before the first ad runs
Searched for landscaping marketing agency, landscape marketing or marketing for landscaping business? Same work, same answers.
What is landscaping marketing from MBI?
Landscaping marketing from MBI is paid-social lead generation for landscape contractors, with SMS running alongside it. In a landscape-lighting campaign, Facebook and Instagram ads reach homeowners in the service area and drive consultation-form leads.
Which homeowners do landscaping Meta ads reach?
Homeowners in the service area. In a landscape-lighting campaign, Facebook and Instagram ads reach homeowners in that area and drive consultation-form leads, so the audience is drawn around the ground the crew already covers rather than a wider region.
What campaign does MBI run for landscape lighting?
A landscape-lighting Meta lead-generation campaign. Facebook and Instagram ads carry the landscape-lighting work to homeowners in the service area, and the consultation form behind the ad is where the lead comes from.
How is texting used alongside a lighting ad campaign?
Alongside the ads. In a landscape-lighting campaign, SMS runs with paid social to create urgency for prospective customers — a supporting message inside that lead campaign, not a separate program with its own audience.
Can SMS run on its own for a landscaping company?
Not as the whole plan. A landscape-lighting campaign uses SMS as an urgency and support message inside the lead flow, and texting is not offered here as a standalone consultation program: MBI runs it as support for the paid-social lead flow.
Can a landscaping company text a purchased list of homeowners?
Not from a bought file. CTIA's Messaging Principles and Best Practices say message senders should not use opt-in lists that have been rented, sold, or shared, and should create and vet their own; consumers should also be able to opt out at any time, through multiple mechanisms.
Who answers for what a landscaping ad claims on Facebook?
The advertiser. Meta's Advertising Standards say advertisers are responsible for understanding and complying with all applicable laws and regulations, and that ads must not promote products, services, schemes or offers using identified deceptive or misleading practices.
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Start a landscaping campaign.
Say what the campaign is for — the landscape-lighting consultation, the service area the crew covers — and we will talk it through. It goes to a real member of the MBI team, not a queue.