Home Services / Essential Home Systems
Electrician marketing for the work that starts at the panel
Electrician marketing from MBI is a household mailing, a set of Meta lead campaigns and an opt-in follow-up sequence run as one programme: targeted postcards to households with an actionable electrical service need such as an older-home wiring inspection, panel-upgrade and EV-charger lead campaigns on Facebook and Instagram, and post-opt-in text and email sequences that carry an electrical lead toward an estimate.
Not sure where to start? Talk with our teamDirect mail
What does electrician direct mail put in front of a household?
The short answer
Targeted postcards, sent to households with an actionable electrical service need such as an older-home wiring inspection. Customer and estimate data is used for the follow-up, so a household that asked for a quote earlier can be reached again. MBI selects the addresses, designs the card, prints it and mails it as one job.
The four campaigns. The four researched campaigns to run are panel-upgrade and EV-charger readiness campaigns around home electrification; outage and storm-preparedness generator campaigns with planning appointments; safety inspections and whole-home protection promoted to new homeowners; and lighting, surge protection and smart-home upgrades cross-sold after service completion with short educational retargeting.
USPS Domestic Mail Manual 602.5 provides that each address, except for mail bearing an alternative address format, in a mailing at commercial First-Class Mail presorted or automation prices or USPS Marketing Mail prices is subject to the Move Update standard, and that each address and associated addressee used on the mailpieces in a mailing must be updated within 95 days before the mailing date with one of the USPS-approved methods, which include Address Change Service (ACS) and the National Change of Address Linkage System (NCOALink).
USPS Domestic Mail Manual 602.5
direct mail marketing services direct mail mailing lists targeted direct mail
Postcard · Direct Mail
The same household again
Panel upgrades
How does panel upgrade lead generation reach a homeowner?
The short answer
With a lead campaign on Facebook and Instagram built around the panel upgrade itself, and with readiness campaigns for panel upgrades and EV chargers built around home electrification. The ad collects the enquiry; the opt-in text and email sequence carries it toward an estimate; neither promises an incentive, a code outcome or an installation date.
What the ad may not say. Incentive eligibility, code compliance and installation dates are not promised without validation; licensed-provider credentials are used accurately and requests are routed by service territory and permit capacity.
The enquiry
Meta ad · Facebook
Landing page · Web
Facebook and Instagram
What do electrician Facebook ads show a homeowner?
The short answer
Panel upgrades, EV charger installation, generator demos and licensed-electrician trust messaging: those are the subjects a video or lead campaign is built on. After a job is finished, short educational retargeting cross-sells lighting, surge protection and smart-home upgrades to the household that already knows the company.
Meta's Advertising Standards provide that advertisers are responsible for understanding and complying with all applicable laws and regulations, and that ads must not promote products, services, schemes or offers using identified deceptive or misleading practices.
Meta Advertising Standards
Meta ad · Facebook
Reel · Instagram
Generators
What does an outage-preparedness generator campaign ask a homeowner to do?
The short answer
To book a planning appointment. Outage and storm-preparedness generator campaigns are run with planning appointments, so the household is asked for a conversation about backup power rather than a signature. The generator-install lead campaign runs on Facebook and Instagram, and the opt-in text and email sequence behind it carries the enquiry toward an estimate.
What it asks for
Postcard · Direct Mail
Booklet · Printing
Printing
Which electrician postcards does MBI print in house?
The short answer
An electrical campaign prints postcards, the wiring-inspection card among them, in-house since 1989. At commercial card prices a postcard must be no more than 6 inches high, no more than 9 inches long and no thicker than 0.016 inch, and a card more than 4-1/4 inches high or 6 inches long at least 0.009 inch thick.
Printing at MBI is commercial and variable-data printing produced in house.
Guide
Checklist
Sheet
Texts
When may electrician text message marketing reach a homeowner who asked for an estimate?
The short answer
Only after the homeowner has opted in. CTIA's messaging principles say senders should support opt-in mechanisms and that messages should be sent only after the consumer has opted in, and list entering a number on a website or signing up on site among the ways consent is shown. Missed-call text-back answers a call the crew could not pick up.
CTIA's Messaging Principles and Best Practices state that message senders should ensure consumers have the ability to opt-out of receiving messages at any time, should support multiple mechanisms of opt-out including phone call, email or text, and should acknowledge and honor all consumer opt-out requests by sending one final opt-out confirmation message per campaign, after which no further messages should be sent; senders should also not use opt-in lists that have been rented, sold, or shared.
CTIA Messaging Principles and Best Practices
SMS
SMS
Who it fits
Which electrical contractors does MBI build campaigns for?
The short answer
Multi-truck electrical contractors and home-service platforms positioned for panel upgrades, generators, EV chargers and safety work. That is a company with enough crews that the schedule has to be fed and enough range that one campaign can carry more than one service, which is why the mail, the ads and the texts are planned together.
MBI plans, produces and delivers direct mail, print and digital campaigns from a single team in DeLand, Florida, and data, print and delivery have been in-house since 1989.
The panel
Questions
Questions an electrical contractor asks before it mails
Searched for electrical contractor marketing, electrician marketing agency or marketing for electricians? Same work, same answers.
What does electrician marketing from MBI include?
Three campaigns, planned together: an electrical panel-upgrade Meta lead campaign, an EV-charger or generator-install Meta lead campaign, and a targeted electrical-wiring inspection postcard campaign. MBI builds the household list, prints and mails the postcard, runs the Facebook and Instagram campaigns, and sends the opt-in text and email follow-up behind them.
What decides the cost of an electrician postcard campaign?
No rate card covers it. Every quote resolves to two costs — producing the wiring-inspection card and mailing it — and seven decisions move those two numbers, among them quantity, format and finished size, paper, data and personalization, and postage and sortation. All seven are set out for an electrician at /capabilities/direct-mail/direct-mail-cost.
What can a panel-upgrade ad promise a homeowner?
Not incentive eligibility, code compliance or an installation date — none of those is promised without validation. An electrician's licensed-provider credentials are used accurately, and requests are routed by service territory and permit capacity. Meta adds that advertisers are responsible for understanding and complying with all applicable laws and regulations.
How does an electrical lead get answered when every crew is out?
Missed-call text-back replies to the call nobody could pick up, and a post-opt-in text and email sequence carries the lead on from there — the step built to carry an electrical enquiry toward an estimate. MBI writes the sequence and runs the flow.
How does a homeowner stop the texts from an electrical contractor?
At any time, and by more than one route. CTIA's messaging principles say senders should ensure consumers can opt out at any time, should support multiple mechanisms — phone call, email or text — and should honor every opt-out request by sending one final opt-out confirmation message per campaign, after which no further messages should be sent.
What keeps a new-homeowner mailing from going to an old address?
The file behind a new-homeowner safety-inspection card is updated before the drop. USPS requires each address in a mailing at commercial First-Class Mail presorted or automation prices, or USPS Marketing Mail prices, to be updated within 95 days before the mailing date by an approved method such as NCOALink; mail in an alternative address format is excepted.
What happens after an electrical job is finished?
The household is not finished. Lighting, surge protection and smart-home upgrades are cross-sold after service completion with short educational retargeting, so the next thing a customer sees teaches rather than sells. Customer and estimate data is what makes that follow-up possible.
Get started
Start an electrical campaign.
Say which of the four campaigns it is, and the service territory the crews cover. It goes to a real member of the MBI team, not a queue.