Community-based care marketing that earns the referral and promotes the class

The three campaigns. Three campaign concepts are researched for this vertical: a provider outreach campaign to increase referrals and participation in community programs; an evidence-based chronic-disease self-management or falls-prevention class and workshop enrollment campaign; and a consent-based SMS program-enrollment, resource-navigation, benefit-deadline and appointment-reminder campaign.

One team. MBI plans, produces and delivers direct mail, print and digital campaigns from a single team in DeLand, Florida, and data, print and delivery have been in-house since 1989.

USPS Domestic Mail Manual 602.5 provides that each address, except for mail bearing an alternative address format, in a mailing at commercial First-Class Mail presorted or automation prices or USPS Marketing Mail prices is subject to the Move Update standard, and that each address and associated addressee used on the mailpieces in a mailing must be updated within 95 days before the mailing date with one of the USPS-approved methods, which include Address Change Service and the National Change of Address Linkage System (NCOALink).

USPS Domestic Mail Manual 602.5

direct mail marketing services →seminar marketing services →printing services →

A practice, not a patient. Provider outreach mailers and follow-up postcards can promote available chronic-disease self-management or falls-prevention workshops and classes, so the mail audience for this vertical can be a practice rather than a patient.

The two mail pieces. Provider outreach mailers and follow-up postcards are the mail pieces named for this vertical, and §4 lists follow-up postcards among the print formats.

45 CFR 164.508(a)(3) provides that a covered entity must obtain an authorization for any use or disclosure of protected health information for marketing, except if the communication is in the form of a face-to-face communication made by a covered entity to an individual, or a promotional gift of nominal value provided by the covered entity; and if the marketing involves financial remuneration to the covered entity from a third party, the authorization must state that such remuneration is involved.

HIPAA Privacy Rule, 45 CFR 164.508(a)(3)

b2b direct mail →direct mail mailing lists →direct mail cost →

The classes. Community-care hubs and CDC materials describe evidence-based self-management and falls-prevention workshops and classes, promoted through provider and community outreach.

seminar direct mail →medicare seminar marketing →seminar marketing services →

The documented texts. Health and human-services organizations use consent-based SMS for program awareness and enrollment, resource navigation, benefit reminders, appointments, and two-way support without placing sensitive details in the text.

CTIA's Messaging Principles and Best Practices state that message senders should support opt-in mechanisms and that messages should be sent only after the consumer has opted in to receive them; that senders should not use opt-in lists that have been rented, sold or shared and should create and vet their own; that consumers should have the ability to opt out at any time through multiple mechanisms; and that senders should acknowledge and honor all opt-out requests by sending one final opt-out confirmation message per campaign.

CTIA Messaging Principles and Best Practices, May 2023, §§5.1.2–5.1.4

seminar email and sms reminders →

The formats. Introductory flyers, provider fact sheets and evidence summaries, patient trifold brochures, class-schedule handouts, outreach folders, posters and follow-up postcards.

In house. Printing at MBI is commercial and variable-data printing produced in house.

printing services →direct mail cost →