MBI Direct Mail + Digital

Professional & Financial / Real Estate, Mortgage & Property Services

Real estate investor marketing built on the seller-prospecting mailing to property owners

Real estate investor marketing from MBI is seller-prospecting direct mail for an acquisition team: a campaign addressed to property owners, planned, produced and delivered by a single in-house team.

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Direct mail

What does real estate investor marketing look like for an acquisition team?

The short answer

Real estate investor marketing at MBI is a seller-prospecting campaign for an acquisition team: direct mail addressed to property owners, built around a clear, transparent valuation and offer conversation. No one universal format or tactic is established for every investor, and the piece is planned, produced and delivered by one in-house team.

One concept. This vertical has one campaign concept: a seller-prospecting direct-mail campaign.

No one format. Provider guidance reviewed for this vertical describes direct mail for seller prospecting, and it does not establish one universal format or tactic for every investor.

Who the research names. The firms to go after for this vertical are professional real-estate investment firms with acquisition teams, portfolio operators, documented seller/investor processes, and legal/compliance review.

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Letter · Direct Mail

Seller acquisition letter package: when your property’s next chapter is on your mind, a straightforward starting point for owners considering a change, with timeline, condition and conversation across the foot and the firm’s own seller address beneath them.
Seller acquisition letter package: when your property’s next chapter is on your mind, a straightforward starting point for owners considering a change, with timeline, condition and conversation across the foot and the firm’s own seller address beneath them.

Direct mail

How does real estate investor direct mail reach a property owner?

The short answer

Real estate investor direct mail reaches an owner as seller-prospecting mail — an acquisition campaign addressed to property owners. USPS Move Update requires each address, except mail bearing an alternative address format, in a mailing at commercial First-Class Mail presorted or automation prices or USPS Marketing Mail prices to be updated within 95 days before the mailing date.

USPS Domestic Mail Manual 602.5 provides that each address, except for mail bearing an alternative address format, in a mailing at commercial First-Class Mail presorted or automation prices or USPS Marketing Mail prices is subject to the Move Update standard, and that each address must be updated within 95 days before the mailing date with one of the USPS-approved methods, which include Address Change Service (ACS) and the National Change of Address Linkage System (NCOALink).

USPS Domestic Mail Manual 602.5

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Postcard · Direct Mail

Seller-prospecting postcard: considering a change for your property, request a straightforward, no-pressure conversation, with flexible timing, clear next steps and a local team as three marked panels and the firm’s own web address along the foot.
Seller-prospecting postcard: considering a change for your property, request a straightforward, no-pressure conversation, with flexible timing, clear next steps and a local team as three marked panels and the firm’s own web address along the foot.

The offer

What is direct mail for property acquisition built around?

The short answer

The campaign to run is a property-owner acquisition campaign built around a clear, transparent valuation and offer conversation. Direct mail for property acquisition is what carries that conversation to an owner, and what the piece may say is bounded by the rule against misrepresenting returns, valuations, neighborhoods, or property conditions.

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What the piece leaves open

Partner programs

Who else can an acquisition campaign go to besides owners?

The short answer

Besides property owners, another campaign to run is a set of broker, estate, landlord and property-manager partner programs that produce qualified opportunities. Capital-raise or investment-offer marketing is not blended with property acquisition: the campaign to run keeps it in a fully reviewed, compliant program of its own.

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One-sheet · Printing

Broker-partner one-sheet: a better handoff for property owners, a partner conversation for brokers, attorneys and property professionals, with listen, assess, explain and follow through as four marked panels above the firm’s own partner address.
Broker-partner one-sheet: a better handoff for property owners, a partner conversation for brokers, attorneys and property professionals, with listen, assess, explain and follow through as four marked panels above the firm’s own partner address.

Printing

What is printed for a property-owner acquisition campaign?

The short answer

What is printed for this campaign is the mail piece itself: direct-mail pieces are the print format behind real estate investor marketing. Printing at MBI is commercial and variable-data printing, in-house, and data, print and delivery have been in-house since 1989, so the same team produces the piece and delivers it.

The print format. The print formats for this vertical are direct-mail pieces.

In house. Printing at MBI is commercial and variable-data printing, in-house.

One team. MBI plans, produces, and delivers direct mail and print campaigns from a single team in DeLand, Florida, and data, print, and delivery have been in-house since 1989, which is why one team can answer for a whole campaign.

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The mail piece itself

Guide · Printing

Seller decision guide: a clearer way to consider your property, with your timeline, property condition and what happens next as three ruled rows, and bring the facts, ask the questions, choose your next step along the foot.
Seller decision guide: a clearer way to consider your property, with your timeline, property condition and what happens next as three ruled rows, and bring the facts, ask the questions, choose your next step along the foot.

Checklist · Printing

Landlord transition checklist: if your property plan is changing, with review the timeline, gather property records, note open questions, compare next steps and choose a conversation as five numbered rows, their tick boxes left blank.
Landlord transition checklist: if your property plan is changing, with review the timeline, gather property records, note open questions, compare next steps and choose a conversation as five numbered rows, their tick boxes left blank.

Questions

Questions an acquisition team asks before it mails

Searched for marketing for real estate investors, real estate investment firm marketing or real estate investor marketing agency? Same work, same answers.

  1. Is there one standard mail format every investor should use?

    No. Seller prospecting is what a real estate investor's direct mail is for, and no one universal format or tactic is established for every investor. What is fixed is the campaign itself: direct mail addressed to property owners, built around a clear, transparent valuation and offer conversation.

  2. Which real estate investment firms is this campaign shaped for?

    Professional real-estate investment firms with acquisition teams, portfolio operators, written-down seller and investor processes, and legal or compliance review. That is who a seller-prospecting direct-mail campaign is planned for.

  3. Which claims stay off a property-owner acquisition mailing?

    Four things: an acquisition campaign must not misrepresent returns, valuations, neighborhoods, or property conditions. What a property-owner mailing carries instead is the clear, transparent valuation and offer conversation the campaign is built around.

  4. How is a capital raise marketed differently from a property acquisition?

    Separately. The campaign to run keeps capital-raise or investment-offer marketing in a fully reviewed, compliant program of its own rather than blending it with property acquisition; ahead of marketing any investment offering, the step to take is to obtain securities counsel.

  5. How does a seller-prospecting mailing keep up with owners who have moved?

    Owners move, and a seller-prospecting mailing has to keep up. USPS Move Update provides that each address, except for mail bearing an alternative address format, in a mailing at commercial First-Class Mail presorted or automation prices or USPS Marketing Mail prices must be updated within 95 days before the mailing date by an approved method such as NCOALink.

  6. Where does the cost of a property-owner mailing come from?

    Producing a seller-prospecting mail piece and mailing it are the two costs behind every quote, and seven decisions move those two numbers: Quantity; Format and finished size; Paper and weight; Color, coating, and finishing; Data and personalization; Postage, mail class, and sortation; and Entry and drop strategy. /capabilities/direct-mail/direct-mail-cost sets out all seven.

  7. Who prints the acquisition mailing, and who mails it?

    MBI prints the acquisition mailing and delivers it. Direct-mail pieces are the print format behind this campaign, and printing at MBI is commercial and variable-data printing, in-house. Data, print and delivery have been in-house since 1989, which is why one team can answer for a whole campaign — an investor's print run and its delivery included.

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Start a seller-prospecting campaign.

Say what the piece has to carry, and who on the team answers for it. It goes to a real member of the MBI team, not a queue.

Who we reply toFirm and phone are optional

What you needOptional, in your own words

The seller-prospecting campaign addressed to property owners, and what the piece has to say for the conversation it opens — the format is settled with you rather than assumed, because no one universal format is established for every investor.

Your answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.

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