Mini golf marketing for the family package, the birthday party and the group booking

The three campaign concepts. The three researched campaign concepts for this vertical are a family-package campaign; a birthday-party and group-booking campaign; and a seasonal school-break / limited-time offer campaign.

One team. MBI is one company that plans, produces, and delivers the work that brings in the next customer, from a single team in DeLand, Florida, and has been in business since 1989.

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What the channel note calls for. For mini golf, the channel note calls for local Meta awareness, family-package content, and retargeting to build familiarity and drive bookings; seasonal/event-tied promotions are documented.

Meta's Advertising Standards state that advertisers are responsible for understanding and complying with all applicable laws and regulations, and that ads must not promote products, services, schemes or offers using identified deceptive or misleading practices, including those meant to scam people out of money or personal information.

Meta, Advertising Standards

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What the channel note calls for. The channel note calls for opt-in SMS for time-sensitive promotions, event reminders, birthday offers, and group-booking reminders.

FTC advertising guidance for small business states three basic rules under the Federal Trade Commission Act - advertising must be truthful and non-deceptive; advertisers must have evidence to back up their claims; and advertisements cannot be unfair - and that an ad is deceptive if it contains a statement, or omits information, that is likely to mislead consumers acting reasonably under the circumstances and is material, that is, important to a consumer's decision to buy or use the product.

FTC, Advertising FAQ’s: A Guide for Small Business

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CTIA's Messaging Principles and Best Practices state that Message Senders should support opt-in mechanisms, and messages should be sent only after the Consumer has opted-in to receive them, and list entering a telephone number through a website, clicking a button on a mobile webpage, sending a message from the Consumer's mobile device that contains an advertising keyword, initiating the text message exchange in which the Message Sender replies to the Consumer only with responsive information, signing up at a point-of-sale (POS) or other Message Sender on-site location, and opting-in over the phone using interactive voice response (IVR) technology among the mechanisms, including but not limited to those, by which a Consumer might demonstrate opt-in consent; Message Senders should also document opt-in consent by retaining seven kinds of data where applicable, among them the timestamp of consent acquisition and the consent acquisition medium. A Consumer opt-in should apply only to the campaign(s) and specific Message Sender for which it was intended or obtained.

CTIA Messaging Principles and Best Practices, May 2023, §§5.1.2, 5.1.2.2

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CTIA's Messaging Principles and Best Practices state that Message Senders should ensure that Consumers have the ability to opt-out of receiving Messages at any time, should support multiple mechanisms of opt-out, including phone call, email, or text, and should acknowledge and honor all Consumer opt-out requests by sending one final opt-out confirmation message per campaign; and that Message Senders should not use opt-in lists that have been rented, sold, or shared to send messages and should create and vet their own opt-in lists.

CTIA Messaging Principles and Best Practices, May 2023, §§5.1.3–5.1.4

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