Family entertainment center marketing for traffic, party bookings and repeat visits

The three campaign concepts. The three researched campaign concepts for this vertical are a traffic-driver campaign, a party or group-booking campaign, and a retention / repeat-visit campaign.

One team. MBI is a customer acquisition partner for businesses - one company that plans, produces, and delivers the work that brings in the next customer - from a single team in DeLand, Florida.

direct mail marketing services →digital advertising services →

What the sources say, and what they leave open. Local personal-mail offers can be part of family-entertainment direct marketing; the source does not specify a standard format.

USPS Domestic Mail Manual 602.5 provides that each address, except for mail bearing an alternative address format, in a mailing at commercial First-Class Mail presorted or automation prices or USPS Marketing Mail prices is subject to the Move Update standard, and that each address and associated addressee used on the mailpieces in a mailing must be updated within 95 days before the mailing date with one of the USPS-approved methods, which include Address Change Service and the National Change of Address Linkage System (NCOALink).

USPS Domestic Mail Manual 602.5

USPS Domestic Mail Manual 201.1.2.1 requires each stamped card or postcard or each half of a double stamped card or postcard claimed at a commercial card price to be not less than 3-1/2 inches high, 5 inches long, and 0.007 inch thick, with cards more than 4-1/4 inches high or 6 inches long, or both, a minimum of 0.009 inch thick; no more than 4-1/4 inches high, no more than 6 inches long and no thicker than 0.016 inch for each stamped card or each half of a double-stamped card or double postcard; no more than 6 inches high, no more than 9 inches long and no thicker than 0.016 inch for each postcard; and within an aspect ratio (length divided by height) of 1.3 to 2.5, inclusive, with the exception that mailers may use an 11-inch by 8.5-inch sheet to create four identical-size postcards.

USPS Domestic Mail Manual 201.1.2.1

direct mail mailing lists →postcard mailing services →direct mail cost →

What the sources name. Paid social, including Facebook and Instagram, is listed among common family-entertainment marketing channels, and the channel note's instruction is to use it for traffic, party/group, and seasonal campaigns.

Meta's advertising standards state that advertisers are responsible for understanding and complying with all applicable laws and regulations, and that ads must not promote products, services, schemes or offers using identified deceptive or misleading practices, including those meant to scam people out of money or personal information; and that Meta's ad review process starts automatically before ads begin running and is typically completed within 24 hours, although it may take longer in some cases, with ads reviewed again, including after they are live.

Meta, Advertising Standards

digital advertising services →direct mail and digital marketing →

FTC advertising guidance for small business states three basic rules under the Federal Trade Commission Act - advertising must be truthful and non-deceptive; advertisers must have evidence to back up their claims; and advertisements cannot be unfair - and, in the FTC's Deception Policy Statement, that an ad is deceptive if it contains a statement, or omits information, that is likely to mislead consumers acting reasonably under the circumstances and is material, that is, important to a consumer's decision to buy or use the product.

FTC, Advertising FAQ’s: A Guide for Small Business

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What SMS is suited to. SMS is suited to time-sensitive weekday promotions, event reminders, and limited-time offers for past guests.

CTIA's Messaging Principles and Best Practices state that Message Senders should support opt-in mechanisms, and messages should be sent only after the Consumer has opted-in to receive them, and list entering a telephone number through a website, clicking a button on a mobile webpage, sending a message from the Consumer's mobile device that contains an advertising keyword, initiating the text message exchange, signing up at a point-of-sale or other Message Sender on-site location, and opting-in over the phone using interactive voice response technology among the mechanisms by which a Consumer might demonstrate opt-in consent; Message Senders should also document opt-in consent by retaining seven kinds of data where applicable, among them the timestamp of consent acquisition, the consent acquisition medium, and the specific campaign for which the opt-in was provided.

CTIA Messaging Principles and Best Practices, May 2023, §5.1.2

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CTIA's Messaging Principles and Best Practices state that Message Senders should ensure that Consumers have the ability to opt-out of receiving Messages at any time, should support multiple mechanisms of opt-out including phone call, email, or text, and should acknowledge and honor all Consumer opt-out requests by sending one final opt-out confirmation message per campaign; and that Message Senders should not use opt-in lists that have been rented, sold, or shared to send messages and should create and vet their own opt-in lists.

CTIA Messaging Principles and Best Practices, May 2023, §§5.1.3–5.1.4

digital advertising services →local business marketing →