MBI Direct Mail + Digital

Education / Youth Activities & Organizations

Dance studio marketing built around the trial class

Dance studio marketing from MBI is local acquisition for a studio's dance and gymnastics classes — repeated postcards that carry summer classes and registration into the homes around the studio, and Facebook and Instagram campaigns built to bring one family in for a trial class.

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Dance studio marketing

What does dance studio marketing from MBI cover?

The short answer

Dance studio marketing at MBI is two campaigns run as one: a summer and fall registration postcard campaign mailed to the homes around the studio, and a Meta trial-class lead campaign on Facebook and Instagram. MBI writes and designs both, prints and mails the cards, and runs the ads for the studio.

The two campaigns. The two researched campaign concepts for this vertical are a dance-studio summer/fall registration postcard campaign and a dance-studio Meta trial-class lead campaign.

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Postcard · Direct Mail

Summer registration postcard: make this summer move, summer registration is open; ballet, jazz, hip-hop, creative movement; find your class, the QR code and the summer page’s address.
Summer registration postcard: make this summer move, summer registration is open; ballet, jazz, hip-hop, creative movement; find your class, the QR code and the summer page’s address.

Meta carousel · Facebook

Pulse & Pine AcademySponsored
Trial-class carousel: your first class starts here; try, learn, grow; dance, gymnastics, build confidence; movement, friends, brighter tomorrows; the trial page’s address.
Your first class starts hereTry · Learn · Growpulseandpine.com/trial
Trial-class carousel: your first class starts here; try, learn, grow; dance, gymnastics, build confidence; movement, friends, brighter tomorrows; the trial page’s address.

Direct mail

How does dance studio direct mail carry summer and fall registration into nearby homes?

The short answer

Dance studio direct mail is local mail that repeats. Postcards carrying summer classes and registration go to the homes around one studio, and they go more than once, so the same families meet that studio again rather than a single time. MBI builds the list, designs and prints the card, and mails each round.

The documented mail. Dance-studio case studies document repeated local postcards for summer classes and registration.

The seasons. Summer classes and registration are the seasons the postcard campaign is documented to carry, and the researched concept is a summer/fall registration postcard campaign.

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Postcard · Direct Mail

Seasonal registration postcard, the 6×9: make this season yours, explore dance and gymnastics classes for every next step; move, grow, shine; the register page’s address.
Seasonal registration postcard, the 6×9: make this season yours, explore dance and gymnastics classes for every next step; move, grow, shine; the register page’s address.

Facebook and Instagram

What do dance studio Facebook ads ask a family to do?

The short answer

One thing: come in for a trial class. Facebook and Instagram campaigns for a dance studio are built and optimized for a trial booking or an enrollment rather than for general awareness, so the ad asks for a single visit. MBI builds the audience and the creative and runs the campaign against that action.

The documented ads. Dance-studio sources describe Facebook/Instagram campaigns optimized for trial bookings or enrollments.

Advertisers are responsible for understanding and complying with all applicable laws and regulations, and ads must not promote products, services, schemes or offers using identified deceptive or misleading practices.

Meta Advertising Standards

Advertising must be truthful and non-deceptive, advertisers must have evidence to back up their claims, and the law requires that advertisers have proof before the ad runs.

FTC, Advertising FAQ’s: A Guide for Small Business

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Meta ad · Facebook

Skyline Motion AcademySponsored
Trial-class feed unit: try a class on us; find your rhythm, meet your people; beginner-friendly classes; hip hop, jazz, contemporary, K-pop; book a trial.
Try a class on usFind your rhythm. Meet your people.Book a trial
Trial-class feed unit: try a class on us; find your rhythm, meet your people; beginner-friendly classes; hip hop, jazz, contemporary, K-pop; book a trial.

Reel · Instagram

pulseandpine
Instructor-profile Reel: meet your coach, patient guidance, room to grow; the studio’s own handle.
Instructor-profile Reel: meet your coach, patient guidance, room to grow; the studio’s own handle.

Printing

Who prints dance studio postcards, and how big can they be?

The short answer

Registration mail runs on postcards. At commercial card prices a postcard must be no more than 6 inches high, no more than 9 inches long and no thicker than 0.016 inch, and a card more than 4-1/4 inches high or 6 inches long at least 0.009 inch thick. MBI prints the studio's card and mails it.

The format. Postcards are the only print format documented for this vertical.

A card-price mailpiece runs from a minimum of 5 inches long by 3-1/2 inches high at 0.007 inch thick to a maximum of 9 inches long by 6 inches high at 0.016 inch thick, and a letter-size or postcard piece more than 4-1/4 inches high or 6 inches long, or both, must be at least 0.009 inch thick.

USPS Domestic Mail Manual 201

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Guide · Printing

Age-and-level guide: find the right place to begin; confidence, skills, joy; start, build, challenge, ask; the levels page’s address.
Age-and-level guide: find the right place to begin; confidence, skills, joy; start, build, challenge, ask; the levels page’s address.

Dance and gymnastics

Does gymnastics class registration marketing run the same campaign as the dance classes?

The short answer

Yes. One campaign covers the studio's programme: the seasonal registration card invites families to explore dance and gymnastics classes, and the trial-class campaign asks for the same single visit whichever class a child starts in. MBI writes the card and the ads around the classes a studio actually teaches.

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The same visit

One team

Who plans, prints and mails a dance studio's registration campaign?

The short answer

One team. MBI plans the campaign, designs and prints the postcards, mails them, and runs the Facebook and Instagram side, from a single team in DeLand, Florida where data, print and delivery have been in-house since 1989. A studio hands over the job rather than coordinating three suppliers.

In house. MBI is one company that plans, produces, and delivers from a single team in DeLand, Florida; data, print, and delivery have been in-house since 1989.

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Kit · Printing

New-student welcome kit: what to bring, where to go, what to expect; the class calendar, the studio map with its dance and gymnastics studios, the ready-for-class checklist; the welcome page’s address.
New-student welcome kit: what to bring, where to go, what to expect; the class calendar, the studio map with its dance and gymnastics studios, the ready-for-class checklist; the welcome page’s address.

Questions

Questions a dance studio asks before it mails

Searched for marketing for dance studios, dance studio marketing agency or dance studio advertising? Same work, same answers.

  1. What does dance studio marketing from MBI include?

    Two campaigns, run together: a summer and fall registration postcard campaign, and a Meta trial-class lead campaign. MBI writes and designs both, prints and mails the postcards, and runs the ads, so a studio hands over the whole job instead of coordinating a printer, a list and an ad account.

  2. Should a dance studio mail one postcard or several?

    Several. Repeated local postcards carrying summer classes and registration are the pattern this campaign runs on, so the homes around the studio meet it again rather than once. MBI builds the list, designs and prints the card, and mails each round.

  3. What seasons does the postcard campaign carry?

    Summer classes and registration — that is what the postcard campaign is built to carry, and the campaign concept is a summer and fall registration mailing. MBI writes and designs the card, prints it, and mails each round.

  4. What is a trial-class lead campaign?

    A paid-social campaign whose only job is the trial class: the ad's call to action is one class, the family responds, and the studio meets them in the room. Run beside the registration mail, it gives a family two ways to arrive — one from the mailbox, one from the feed.

  5. What size postcard can a dance studio mail?

    A studio's registration card must be no more than 6 inches high, no more than 9 inches long and no thicker than 0.016 inch at card prices. A card more than 4-1/4 inches high or 6 inches long must be at least 0.009 inch thick. MBI prints and mails it, so the size is settled first.

  6. What can a dance studio's ad claim about a class?

    Only what the studio can back up. FTC guidance says advertising must be truthful and non-deceptive, that advertisers must have evidence to back up their claims, and that the law requires proof before the ad runs. Meta adds that advertisers are responsible for complying with all applicable laws and regulations.

  7. What does a dance studio mailing cost?

    What a mailing comes to is set by how many homes it goes to, how many rounds it runs, and the card it is printed on. No figure is quoted here; what moves a studio's total is set out on the direct mail cost page, /capabilities/direct-mail/direct-mail-cost.

Also in Education

Get started

Start a dance studio campaign.

Say which of the two campaigns it is, and the homes around the studio it should reach. It goes to a real member of the MBI team, not a queue.

Who we reply toStudio and phone are optional

What you needOptional, in your own words

The summer and fall registration postcard campaign or the Facebook and Instagram trial-class campaign; the classes the studio teaches; and the neighborhoods around the studio it should reach.

Your answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.

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